Episode 1

To launch his make up company, Hyung Joon decides to enter his old high school crush, Ji Young, into the Miss Korea pageant.

Episode 2

Both Ma Ae Ri and Hyung Joon pursue Ji Young to become a candidate for Miss Korea.

Episode 3

Hyung Joon enters Ji Young into a beauty pageant in Jeju Island as training for Miss Korea.

Episode 4

The ViVi Cosmetics team scrambles to prepare Ji Young for the Miss Mandarin Pageant.

Episode 5

Jiyoung leaves with Ms. Ma and starts her training with Jaehee at Queen's Beauty Salon. Hyungjun reveals Jiyoung's plans to try out for the pageant to her family.

Episode 6

Jiyoung is adamant about getting her breasts augmented and announces it to her family. Members of Vivi Cosmetics realize that their BB cream sample is gone.

Episode 7

The men at Vivi Cosmetics scramble to help Jiyoung train for the pageant. The Miss Korea Pageant is in danger of being canceled due to the IMF.

Episode 8

The Miss Seoul Preliminary Pageant has begun. Jiyoung meets with shady dealings when she gets her measurements taken.

Episode 9

Ms. Ma confronts Sunjoo about the malt water that she's been drinking. Jiyoung's father and uncle go to the department store in an attempt to get Jiyoung her job back.

Episode 10

Sunjoo's secret is publicly revealed and she gets eliminated in the running for Miss Korea. Jiyoung and Vivi Cosmetics prepare for the pageant until Yun decides to make them a new offer.

Episode 11

Jiyoung and the girls from Queen Beauty and Cherry Salon get in trouble on the first day of dorming. Hyungjun meets with Yun and makes a new deal.

Episode 12

The sponsors of the pageant are pressured to change all of their judges. Yun tells Jiyoung the real reason why he decided to fully invest in Vivi Cosmetics.

Episode 13

The Vivi Cosmetic team tries to hold a press conference about the fairness of the judges for the pageant. Jiyoung sees her old superior as a judge during the preliminary round.

Episode 14

Hyungjun rallies other beauty salon madams to change the judges. Vivi Cosmetics puts their first batch of BB Cream on the market.

Episode 15

Loan sharks attack Vivi company after finding out they might go bankrupt. Mr. Kim was not able to make it to the pageant on time to see Jiyoung because of the loan sharks.

Episode 16

After Jiyoung won first place in the contest Hyungjun thinks about leaving Jiyoung, but Mr. Chung convinces him not to. Jiyoung doesn't like the fact that she is not allowed to have a boyfriend until the next pageant.

Episode 17

Hyungjun asks Ms. Ma to help Jiyoung run for Miss Universe. Meanwhile Vivi Cosmetics looks into a new product to help them get back in business.

Episode 18

Yun tells Hyungjun that Bada Cosmetics may try to get Jiyoung disqualified as Miss Korea. Stores refuse to give out Vivi Cosmetics samples in fear of consequences from Bada.

Episode 19

Jiyoung's old supervisor tries to convince her to be in Dream Department Store's commercial. Vivi Cosmetics opens shop next to Bada.

Episode 20

Vivi Cosmetics is back in business once their lipgloss becomes a hit. Mr. Chung finds out that Hwajung isn't going to study abroad.